ABC of SEO – Everything You Need to Know About SEO

ABC of SEO – everything you need to know about SEO.

How do I develop a website?

The key is to build a website for your user. Building an attractive website isn’t enough to increase website visits; it has to be user friendly, easy to navigate and cater to the visitor’s needs so that the visitors return. A bad website consists of irrelevant content, which is not related to the product or business you are selling or providing. A website that doesn’t cater to your users’ needs when they are on your website is useless to them and they will move on to somebody else, who can provide them with the content they are looking for. 

How do you make your website more crawlable?

“Crawlable” means the links to and inside the web site which can be followed and discovered by spiders. Now, spiders are programs that the search engines provide and unleash to visit and re-visit content such as web pages, images, video, pdf files, etc. Here’s how you can make your website be crawled effectively by search engine spiders : 

• Keep in mind to implement search engine friendly CSS code while creating navigating elements, which will offer various functionality found in Flash, JavaScript and Ajax.
• Create alternative navigation with text links elsewhere on the web page, either in the footer and/or in breadcrumb navigation
• Create HTML sitemap for your site. 
• Provide search engines with a XML sitemap list of all the URLs from your web site that you would like crawled with its priority and indexing rules.

I have heard about primary and secondary keywords. What do I focus on, and why?

Target the primary keywords as the long term strategy. Primary keywords are the most significant ones (mostly one or two words) while optimizing a web page. They are mostly used on the important areas such as header, footer, inbound anchor text, H1 tags, meta tags etc. Primary keywords should be repeated up to a certain quantity of keyword density throughout the page. Choosing primary keywords that are most effective for you for conversion for your business is one of the most important activities in SEO. Focus on secondary keywords and local SEO for quick gains. Appropriate secondary keywords can increase your traffic significantly, however, do not stuff your page with lot of keywords. Also, it is easier to rank for the secondary keywords than for the primary keywords and ensuring that you include the secondary keywords or their intent gives you a chance of getting quick results. Local SEO is another area which you should focus on. Many companies, especially in India, have not optimized their websites for Local SEO and you can get a good position early if you foray into this.

Should I pay special attention to mobile?

Definitely, every element in your website has to be optimized for mobile. Moreover the elements cannot be overloading the pages. Keep in mind that the proximity of the buttons have to be increased, because a user might want to subscribe, but might click share, only because the buttons were too close to each other. This happens in case there are too many buttons in the page. Adding too many colors can also be inconvenient for the page.

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