Facebook-owned messaging platform WhatsApp has launched a feature that will now connect small businesses with customers. This feature was initially available only to Android users in Italy, Mexico, Indonesia, UK, and the US, and was going to be made worldwide in the following weeks. This WhatsApp Business app for Android users is now available in India.
WhatsApp is already used as a platform by small businesses to connect with their existing and potential customers across the globe. The new feature has been introduced to improve the business experience on this app.
The new feature will help businesses create specific business profiles, provide quick replies to frequently asked questions about the business, and get access to message statistics related to that profile. These business accounts will be listed separately to help customers identify that they are communicating with a business account. Over a period of time, some business accounts may also become confirmed accounts, once the business phone number matches the account phone number.
No plans have been disclosed yet for charging the SMBs (Small and Medium Businesses) for their business profiles.
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