It is always difficult for a start-up to decide upon the right marketing strategy that would achieve the maximum traction. In today’s scenario where your target audience is tech savvy and heavy social media users, you needs more than just the perfect landing page. You need a video that explains your start-up and your goods and services. It is not just a good marketing tactic but also a great way to receive feedback.
The video stars the founder of the start-up, Michael Dubin
, himself. It captures the audience’s attention through its comedy while also talking about the value proposition of their product and service
and also the advantage that Dollar Shave Club
has over other competitive products. The audience gets a clear image of what they’ll receive and also a laugh along with it.
hits it spot on with their video. The start-up
is all about music and so is their explainer video. The video grabs one’s attention right from the beginning with its engaging music and animation.
They hit upon all the key features and also the competitive advantage they have of being a free service. Spotify
is able to establish it’s mastery over the music industry by telling the viewers how music was meant to be consumed in the first place and how Spotify is now going to offer that.
understood its audience and customers and hence made a thorough explainer video. Groupon
can be difficult to use for some who are not very technically savvy so they created an animated video
displaying how to go about using the service. The video is short and simple and demonstrates how easy it is to use for everyone. Along with that they are also able to re-iterate their brand promise: We’d rather have a happy customer, than an unhappy customer’s money.
At the end they also add their customer helpline number. This is a perfect example of a helper video.
The cloud-based service provider Panorama 9
created a character, the IT-MAN
, for introducing themselves to customers. The video is created in the form of a video game where the hero is IT-MAN whose job is to cross hurdles and solve all IT related issues in an organisation while also slaying dragons
, Russian spam bots and still maintaining his energy level. The magic power-up is none other than Panorama 9. The video is such that anyone who has watched it would be able to recall it. It is certainly one of the best start-up videos out there.