InstaOffice Blog Blog

What makes a great team leader ? 1

What Makes a Great Team Leader?

John Maxwell, author and authority on leadership, famously said: “A leader is one who knows the way, goes the way, and shows the way.

An entire galaxy of inspirational Indian business leaders from the past have shown the way, by building institutions that continue to enrich the lives of millions of Indians to this day. Think of the achievements and contributions of men like Jamshetji Tata, G.D Birla, Walchand Hirachand Doshi, JRD Tata, Dr. Verghese Kurien, Russi Mody, Sumant Moolgaokar and F.C.Kohli. Business leaders such as Ratan Tata, N R Narayana Murthy, Azim Hashim Premji, Nandan Nilekani and Yogesh Chander Deveshwar are admired for their achievements and leadership qualities in contemporary India today.

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Sheroes Community Meet at InstaOffice

At InstaOffice, we make constant efforts to ensure that our community is learning new things. The idea of networking and learning from the best is what we strive towards. As we both were working towards the same goal it was equally exciting when Sheroes organized their community meet at InstaOffice (Our coworking space in Indiranagar, Bangalore) last Saturday and we had 2 remarkable women – Anuradha Agarwal, CEO and Co-Founder of MultiBhashi and Deepti Beri, Chief Commercial Officer, Sheroes share their stories towards reaching the top of their game.

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Offices that Foster Creativity, Efficiency and Collaboration

39% of employees surveyed in a recent study felt that people within their organizations did not collaborate enough, while 86% of executives and employees “cite lack of collaboration or ineffective communication for workplace failures.”

While these statistics shed light on a need for more collaborative and creative offices, they have also led to one side learning from the other.

Large corporations like Google, Facebook and Virgin America have embraced this need and their office space reflects their ethos.

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It’s Important to Align Office Space and Office Culture

Office space and office culture, when deeply intertwined, can immensely affect employee attitude towards their company.

A 2014 study entitled ‘The relative benefits of green vs lean office space’ found that while the minimalist look might be the height of fashion, it was making most employees feel pretty low. Just adding some small personalized elements can hugely improve morale and productivity.

There was a time when a cubicle represented not drudgery and sameness, but freedom and individuality. As a reaction to this office environment, Herman Miller originated the first panel-based office plan, then called the “Action Office.” Designers Robert Probst and George Nelson intended the Action Office to be a space where efficiency and productivity could reign, without trampling the needs of the individual.

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Events at InstaOffice, coworking space in Delhi NCR, Bangalore, and Gandhinagar 0

IO Dutching the Patriarchy

International Women’s day is celebrated all around the world as a sign for women still working towards gender equality. At InstaOffice, we bring together people from different walks of life and enhance their experience of coworking. The best way to network and collaborate at a coworking space are through their events and  InstaOffice, as the happiest coworking space, couldn’t wait for a better occasion to call upon 5 brilliant women who dared to have a dream and fight against all odds to achieve them.

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InstaOffice Power Couple

Who said Valentine’s Day needs to be all mushy and lovey dovey?

Keeping in mind the “single” population, Instaoffice decided to hold an event giving people real #CoupleGoals.

InstaOffice - Creative Destruction - Coworking 1

Creative Destruction – Coworking

“New lifestyles prevail once we have replaced or “destroyed” the old ways of doing things.”

This is what we call Creative Destruction. On 10th September, 2016, Vikas Lakhani (Founder, InstaOffice) took the stage at the Coworking India Conference 2016 to shed more light upon how there could have never been a better time for Coworking to creatively destruct the Real estate Industry by creating value for both landlords and tenants.

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InstaOffice Startup Pitch Grind

What a beginning for InstaOffice in Bengaluru! InstaOffice just launched 2 centres in Bengaluru in the heart of the city – Indiranagar, and to announce our arrival we called over industry experts and senior entrepreneurs to take part in our Startup Roast. In fact, with the current discussions of agreements and disagreements between founders and investors, we decided to let the startup world get a sneak-peek into what really happens during a board room discussion.

Panel discussion with Columbia Business School at InstaOffice Coworking in Sector-32, Gurgaon 0

Startup Panel Discussion With Columbia Business School

It is always an amazing feeling when we open our space to leading founders and entrepreneurs for an insightful discussion. Yesterday was one such day when we hosted Columbia Business School for a Panel Discussion. The Panel consisted of Jainesh Sinha (Co-founder, GyanDhan), Mudit Goel (Co-founder, Groots), Raghav Verma (Founder, Chaayos), and Vikas Lakhani (Co-Founder, InstaOffice). 

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The best videos done by startups

It is always difficult for a start-up to decide upon the right marketing strategy that would achieve the maximum traction. In today’s scenario where your target audience is tech savvy and heavy social media users, you needs more than just the perfect landing page. You need a video that explains your start-up and your goods and services. It is not just a good marketing tactic but also a great way to receive feedback.

You can use a video to talk about your venture, your offerings and also to answer any question the users might have. A good promo video can do wonders for your business if it reaches the right people. Focus on what you want to deliver in your video and work in that one direction itself.  Learning from the successful start-ups is crucial. Here are some start-ups that were able to create powerful promo videos:

Dollar Shave Club 

The video stars the founder of the start-up, Michael Dubin, himself. It captures the audience’s attention through its comedy while also talking about the value proposition of their product and service and also the advantage that Dollar Shave Club has over other competitive products. The audience gets a clear image of what they’ll receive and also a laugh along with it.

ZenCash

ZenCash explains it all through its demo video. The video was designed by Demo Duck and sports a unique hand-sketched design and pattern throughout. It begins with the pain points of running a business and goes on to explain how ZenCash works towards making zash receivable transactions simpler because, running a business shouldn’t include running down customers who don’t pay”. The design of the video is such that viewers are easily attracted. 75% of the visitors clicked play and watched a majority of the video which was well above the average.

Spotify

Spotify hits it spot on with their video. The start-up is all about music and so is their explainer video. The video grabs one’s attention right from the beginning with its engaging music and animation. They hit upon all the key features and also the competitive advantage they have of being a free service. Spotify is able to establish it’s mastery over the music industry by telling the viewers how music was meant to be consumed in the first place and how Spotify is now going to offer that.

Groupon 

Groupon understood its audience and customers and hence made a thorough explainer video. Groupon can be difficult to use for some who are not very technically savvy so they created an animated video displaying how to go about using the service. The video is short and simple and demonstrates how easy it is to use for everyone. Along with that they are also able to re-iterate their brand promise: We’d rather have a happy customer, than an unhappy customer’s money. At the end they also add their customer helpline number. This is a perfect example of a helper video.

AirBnB

Airbnb is one company that has been able to create a good number of creative videos as commercials and also otherwise. They ran a campaign through twitter and vine which turned out to be a creative genius. This video has been created in the form of a short story about travel, adventure and finding your place in the world. Airbnb users from across the world were asked to submit scripted 6 second vine videos via twitter which were then combined to make the commercial, entitled Hollywood and Vine’.

Coworking spaces in Bangalore

Panorama 9’s IT-MAN 

The cloud-based service provider Panorama 9 created a character, the IT-MAN, for introducing themselves to customers. The video is created in the form of a video game where the hero is IT-MAN whose job is to cross hurdles and solve all IT related issues in an organisation while also slaying dragons, Russian spam bots and still maintaining his energy level. The magic power-up is none other than Panorama 9. The video is such that anyone who has watched it would be able to recall it. It is certainly one of the best start-up videos out there.

PadMapper

PadMapper is again a great example of how humour can easily engage people. The video takes on a casual and humorous tone and starts by talking about the need of looking for an apartment. It then goes on to talk about the various offerings on PadMapper and all its features while infusing every sentence with funny undertones. The tagline itself, making apartment hunting suck less” makes one laugh and is not easy to forget. Going through this list would definitely give you a sense of direction as to what form of a video you want to make. The common thing among all these videos is that they found the creative element that helped them stand out against their competitors. They were different and did not belong to the herd of videos out there. One has to understand that not all videos can go viral. To make your video go viral it needs to be creative, unique and appealing to the audience. =&6=&
How to keep your employees happy | InstaOffice blog 0

How to keep your employees happy and stop them from leaving

Booming startups and their need to attract the best talent have strengthened the perception of money not being the sole source of employee satisfaction. Rather, it’s the little things the company does which add value to it!

Companies are increasingly becoming people-centric and the adoption of employee platforms is on the rise. Only some minor adjustments can easily achieve the happiness of a company. It is always beneficial for the founder to define the organisation’s work culture pre-emptively so that they don’t have to face future tussles within the system.

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Startup Europe India Visit Startup meetup at our coworking space

Startup Europe India Network (SEU-IN), a tech-corridor connecting the European & Indian digital markets, organized an European tech ecosystem delegation to visit the Delhi/NCR and Bengaluru startup hubs 17-20 October 2016.
As a part of SEU-IN’s Visit Startup India Journey, we held a pitching and networking session on 17th October at our Coworking space in Sector-32, Gurgaon.