5 Tips To Be A Data Driven Entrepreneur

Every business and every entrepreneur has different goals and benchmarks they want to meet and they all take a different path for their journey. However, all businesses operate with the same ultimate destination in mind – see their idea transform into a successful business. This is where the need to be a data driven entrepreneur comes in.

There has been a shift in the way entrepreneurs are going about to reach their business goals in the last few years. Their approach towards their goals is a lot more data driven today, as they realize the true power that data holds for their business.

data driven entrepreneurship statistics

The success journey of biggies like Apple and Amazon has been driven by lots and lots of data from the very beginning. They have analyzed data available to them, developed insights, and created a plan of action based on that analysis. You do not have to be a biggie to be able to make your business data-driven. Read on to find tips to be a data-driven entrepreneur, no matter how big or small your business is.

Measurable objectives

Your sales efforts, marketing exercises, and growth tactics should be measurable accurately and you should be able to scale their results. This is an extremely crucial step for data-driven entrepreneurship.

The objectives you set must be clearly defined and measurable to help you operate effectively and in a calculated manner.

The objective of your business should not just be to be data-driven but to use data to make decisions and make the decision-making process that helps make your business a success.

Use the data

Collect all the relevant data you can. For a small business with limited resources and access, this may seem like a difficult step. However, with technological advancements and increasing amount of information being available on the internet, this data is now a lot more accessible to everyone.

Customer Data Analysis

Your customer base is directly relevant to the success of your business. Every outside interaction with your business is an opportunity to collect data that you could use. Every customer interaction with you, your services, or your brand is a chance to receive information useful for your business, like name, demographics, location, and even contact details. All the data you receive through customer interaction can be used to create a plan of action to meet your business objectives.

Analyse the segment of your best customers and find a point of commonality between them. This can give you a valuable insight into your customer base and target audience.

Behaviour Data

Internet presence is of extreme importance for any and every business today. Your company website and online behaviour data are critical to get important insights for your business.

Competition Analysis

Even when your business is relatively new or has a limitation of resources, you can use competitor data and data from industry leaders rather effectively, for insightful business decisions and actionable.

The key to using data effectively for the success of your business is to realize which data has an impact on your ability to meet your short-term and long-term business goals.

Using data for your business requires some creative thinking, try different ideas, and play around with a variety of tools for data sourcing and analysis.


There are a number of tools and technology, suited to the business of every size, that can assist you to achieve your data-driven objectives. Ensure that the tech and tool that you use helps integrate your data for higher visibility, accuracy, and insight. Use a tool that is not too complicated to use and ensures that the data you collect for analysis is accurate and complete.

Decision Making Process

Start off with an objective in mind and start analyzing the data available to you and put it to use in decision making and creating actionable.


Decision making in a business requires agility for a business to move ahead. After data analysis, you should be able to take a quick decision and implement it without wasting any time. Startups and small businesses have the advantage of the absence of big teams that help them in making a decision quicker.

You do not have rush the analysis of the data collected but your actions and efforts after the analysis should be concise, well-thought-out, and fast, for your business to have a fast-paced growth.

Check our new space in HSR Layout  that is coming soon!

Also read Stay Motivated – The Ups & Downs of Entrepreneurship

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *