The Secret Recipe of Mompreneurship

Everyone wants to be a part of this age of entrepreneurship and mothers are not staying out of the race. Mompreneurship is a thing and it has been growing on a global scale. In the last decade, there has been a significant rise in women-owned businesses. The old school thought that your career growth becomes stagnant once you become a mom does not stand true anymore, and numbers prove that.

Mompreneurship Statistics



Mompreneurship Statistics

Mother’s Day is not about celebrating the superpower of a mom to meet her domestic and societal responsibilities, but it is about celebrating the journey that every mother takes to find her place and establish her identity through motherhood and through the course of life.

The art of maintaining a work-life balance is the key, for finding success as a mompreneur. Juggling domestic responsibilities, work responsibilities, the little things that day-to-day life throws at you is what work-life balance of a mom is all about.

Mompreneurship – What does it entail

The first step to making it as a mom-entrepreneur is prioritization and clarity of goals. You need to figure out what your priorities are and how much are you willing to give up one for the other.

Apart from the obvious priority list, you need to consider a few important things before taking on the journey of mompreneurship –

The Reason

Money should not be your sole motivation to take up entrepreneurship as a mom. Apart from the business idea being viable and profitable, it is important for you to feel strongly and passionately about it. This will help you to carry on your journey despite the many struggles you will come face-to-face with as a mompreneur.

Make Time

Not being able to find enough time, personally and professionally is not going to cut it. You need to be able to find your “me” time on a professional level too to work on your business model, the market research, and everything else that is business.


Manage your time and work efficiently to be able to prioritize your work and decisions. Also, procrastination is one of the biggest enemies of a mompreneur.


Let your family handle tasks around the house that they can manage – you do not have to do everything on your own! This will not only help you out but will also give your family a sense of belonging to your purpose and a sense of achievement with your success. Delegation must be done at work too with tasks that you know can be handled by someone else.

Last, but definitely not the least, it takes a peaceful home environment and a supportive family to be able to thrive as a mompreneur.

Mompreneurship – The Challenges

Maintaining a work-life balance and juggling responsibilities is not the only big challenge that mompreneurs face.


Pay disparity based on gender is a fact, and this disparity becomes a lot more evident when it comes to venture capital funding.

As a woman entrepreneur, you must seek out investors, loans for women, small business grants, and partnership possibilities for providing capital to your business.


Gender stereotyping in the society and at the workplace is not uncommon even to this day. The struggle of having to keep up with your domestic duties and “proving” your competence at the workplace is something a lot of women entrepreneurs deal with.

Mompreneurship – The Secret Recipe


Kick-start your journey of being a mompreneur for passion. Passion is probably the only things that will help you keep moving forward in this struggle.

No one says its easy, but your passion can make it all worth the effort!


Network with fellow mompreneurs to listen to their success stories and the challenges they faced. This talking and listening exercise will be able to share ideas and insights.

Nobody said you need to do it all alone.


Again, prioritize your personal and professional responsibilities. Prioritizing will help you improve your productivity, your efficiency, improve your focus, and most importantly, keep your head clear.

Customize your journey

What worked for others may not work for you, and what may not have worked for others could help you significantly. Find out what works the best for you, your family, and your business.

Read Yourself to Inspiration

Read books that will inspire and motivate the mompreneur within you. Power Your Happy (Lisa Sugar), Mom Boss (Nicole Feliciano), Love Your Life, Not Theirs (Rachel Cruze), The Fifth Trimester (Lauren Smith Brody), Funded (Katherine Hague), Financially Chic (Fiona Ferris), Dear Female Founder (Edited by Lu Li), Slowing Down (Sherry Walsh), and Life of the Party (Bob Kealing) are some of the books you must read if you are a mompreneur or aspiring to be one.

Expert Tips for the Aspiring Mompreneurs

To each, his own!

Every mom is different and has a different set of responsibilities and challenges. Whether or not it is possible to overcome the challenges is not the question here. How to overcome is the big question and the answer differs from one situation to the other.

Make a choice and make decisions based on how much time and flexibility will be feasible for you to be able to maintain a healthy work-life balance. Also, you need to decide what time is the best for you to start off as an entrepreneur. This too depends a lot on your passions, your ideas, and of course, your responsibilities.

The Age of Mompreneurship

Finding your identity in a stereotypical setting is one big challenge along with having to fight against the gender disparity and societal norms. However, with time, the wind is changing and mompreneurship is finding a lot more support and encouragement from the society as well as the government.

Mompreneurs are those unnamed superheroes who deserve a lot more than an acknowledgment and a little appreciation. Realise and applaud the strengths and abilities of the mompreneurs around you and help them escalate to new heights on a personal as well as a professional level.

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