1) Stand for something. Make it known.
A remarkable idea is one that draws from strong belief, establishes rationale and translates to action. If your mission is vague and inarticulate, it will be forgettable.
Ask yourself why you are in the business of coworking spaces. Do you want to make the office a happy place that people are happy to return to? Do you believe coworking plays a role in leveling the playing field for all sexes? Are you targeting a space that takes away the stresses of urban life and sets people free to achieve their potential? So that the modern professional doesn’t lose touch with the rhythms of nature, do you envision a space where the outdoors intermingle with the indoors?