Author: Ankita Athawale

1) Stand for something. Make it known.

A remarkable idea is one that draws from strong belief, establishes rationale and translates to action. If your mission is vague and inarticulate, it will be forgettable.

Ask yourself why you are in the business of coworking spaces. Do you want to make the office a happy place that people are happy to return to? Do you believe coworking plays a role in leveling the playing field for all sexes? Are you targeting a space that takes away the stresses of urban life and sets people free to achieve their potential? So that the modern professional doesn’t lose touch with the rhythms of nature, do you envision a space where the outdoors intermingle with the indoors?

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If you have been consumed by a business problem, if you have cared deeply for a solution, believed in an idea, taken a risk and struck out on your own to build a company from the ground up, you have done well!

It is likely that in coming this far, you have had yourself to rely on. You have had to rely on your skills, your convictions and often, your own money.  You are an independent thinker, a proactive doer. You spend little time in discussion and consensus building. You lose no time in making decisions. With a small team or none at all, you are the company and the company is you. Your work ethic is the ‘culture’ of your company. You value your autonomy, your self-reliance.

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Imagine a meeting room with high-backed leather chairs around a large conference table of polished teak, concealed lights beaming down from the overhead panels, dark blinds over the windows, a refreshments counter with delicate, floral chinaware and a piece of classic artwork on one wall.

Now imagine a room with cotton curtains, windows with wooden shutters that open outwards, coloured lampshades suspended from the ceiling, a potted plant of mogara at the entrance, many small tables and chairs that can be moved around the room and posters with quirky quotes on the walls.

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