The best videos done by startups

It is always difficult for a start-up to decide upon the right marketing strategy that would achieve the maximum traction. In today’s scenario where your target audience is tech savvy and heavy social media users, you needs more than just the perfect landing page. You need a video that explains your start-up and your goods and services. It is not just a good marketing tactic but also a great way to receive feedback.

You can use a video to talk about your venture, your offerings and also to answer any question the users might have. A good promo video can do wonders for your business if it reaches the right people. Focus on what you want to deliver in your video and work in that one direction itself.  Learning from the successful start-ups is crucial. Here are some start-ups that were able to create powerful promo videos:

Dollar Shave Club 

The video stars the founder of the start-up, Michael Dubin, himself. It captures the audience’s attention through its comedy while also talking about the value proposition of their product and service and also the advantage that Dollar Shave Club has over other competitive products. The audience gets a clear image of what they’ll receive and also a laugh along with it.

ZenCash

ZenCash explains it all through its demo video. The video was designed by Demo Duck and sports a unique hand-sketched design and pattern throughout. It begins with the pain points of running a business and goes on to explain how ZenCash works towards making zash receivable transactions simpler because, running a business shouldn’t include running down customers who don’t pay”. The design of the video is such that viewers are easily attracted. 75% of the visitors clicked play and watched a majority of the video which was well above the average.

Spotify

Spotify hits it spot on with their video. The start-up is all about music and so is their explainer video. The video grabs one’s attention right from the beginning with its engaging music and animation. They hit upon all the key features and also the competitive advantage they have of being a free service. Spotify is able to establish it’s mastery over the music industry by telling the viewers how music was meant to be consumed in the first place and how Spotify is now going to offer that.

Groupon 

Groupon understood its audience and customers and hence made a thorough explainer video. Groupon can be difficult to use for some who are not very technically savvy so they created an animated video displaying how to go about using the service. The video is short and simple and demonstrates how easy it is to use for everyone. Along with that they are also able to re-iterate their brand promise: We’d rather have a happy customer, than an unhappy customer’s money. At the end they also add their customer helpline number. This is a perfect example of a helper video.

AirBnB

Airbnb is one company that has been able to create a good number of creative videos as commercials and also otherwise. They ran a campaign through twitter and vine which turned out to be a creative genius. This video has been created in the form of a short story about travel, adventure and finding your place in the world. Airbnb users from across the world were asked to submit scripted 6 second vine videos via twitter which were then combined to make the commercial, entitled Hollywood and Vine’.

Coworking spaces in Bangalore

Panorama 9’s IT-MAN 

The cloud-based service provider Panorama 9 created a character, the IT-MAN, for introducing themselves to customers. The video is created in the form of a video game where the hero is IT-MAN whose job is to cross hurdles and solve all IT related issues in an organisation while also slaying dragons, Russian spam bots and still maintaining his energy level. The magic power-up is none other than Panorama 9. The video is such that anyone who has watched it would be able to recall it. It is certainly one of the best start-up videos out there.

PadMapper

PadMapper is again a great example of how humour can easily engage people. The video takes on a casual and humorous tone and starts by talking about the need of looking for an apartment. It then goes on to talk about the various offerings on PadMapper and all its features while infusing every sentence with funny undertones. The tagline itself, making apartment hunting suck less” makes one laugh and is not easy to forget. Going through this list would definitely give you a sense of direction as to what form of a video you want to make. The common thing among all these videos is that they found the creative element that helped them stand out against their competitors. They were different and did not belong to the herd of videos out there. One has to understand that not all videos can go viral. To make your video go viral it needs to be creative, unique and appealing to the audience. =&6=&

How to keep your employees happy and stop them from leaving

Booming startups and their need to attract the best talent have strengthened the perception of money not being the sole source of employee satisfaction. Rather, it’s the little things the company does which add value to it!

Companies are increasingly becoming people-centric and the adoption of employee platforms is on the rise. Only some minor adjustments can easily achieve the happiness of a company. It is always beneficial for the founder to define the organisation’s work culture pre-emptively so that they don’t have to face future tussles within the system.

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Startup Europe India Visit Startup meetup at our coworking space

Startup Europe India Network (SEU-IN), a tech-corridor connecting the European & Indian digital markets, organized an European tech ecosystem delegation to visit the Delhi/NCR and Bengaluru startup hubs 17-20 October 2016.
As a part of SEU-IN’s Visit Startup India Journey, we held a pitching and networking session on 17th October at our Coworking space in Sector-32, Gurgaon.

We being passionate about building happy offices, is also very enthusiastic about connecting the great community we have on board. As an attempt to this, We recently partnered with Startup Europe Network to bring together startups and investors both from the European and the Indian ecosystem, especially in the field of IoT, Data Analytics, Smart cities and Artifical Intelligence.

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Diwali celebrations at our centres

As the festive season draws near, it sweeps everyone in the wave of happiness and we at InstaOffice found yet another reason to celebrate. This Diwali, we took advantage of the festivities and did something of our own to celebrate Diwali with the family we have in our spaces. While the sight of lamps and flowers greeted you at the door, it were the ethnic dresses that were the real eye catcher. Not just the dress code, but there was a lot more up the team’s sleeves.

The pop

With balloons everywhere, the team began the celebrations with a balloon activity. The *pop* of the balloon was to be followed by an introduction of the person along with their best/craziest Diwali memory.

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Do’s and don’t for a coworker

With a rapid rise in cost effective and user friendly Coworking spaces, office goers are increasingly drawn to coworking in place of traditional offices. Coworking spaces come with a palette of economical benefits that are further enhanced with innovative value-adds offered by community and networking — Read more about how Coworking can be for you, here

But even the brightest of spaces can loose their gleam for some if the next-desk neighbor isn’t the cooperative kind. The secret to a happy coworking experience doesn’t just lie with the host, but is equally contributed to by the members. There is a silent set of rules, the unsaid do’s and don’ts that make the Coworking dream/deal every bit as juicy as it was intended to be.

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Darwin’s Theory of Startups

InstaOffice Member stories is a series of stories that we publish about our members, sitting out of our spaces. You can read all of them here

While we are all familiar with the Darwin’s theory and its implications, there is one company that has transformed this theory into a victory mantra for them. Darwin Labs, is a Gurgaon based Startup Studio by founders: Ayush Varshney, Nikunj Jain and Sahil Baghla that believes in building successful startups that are profitable.

The way they go about it – Identify opportunities, build the Co-founding teams and create profitable startups.
Onboarding Darwin - InsaOffice Coworking Space Golf Course road

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The story of Innerwave and their 100% organic growth

You have the funds, the product and the demand is looking up. It is all planned and set yet there is something you can’t quite figure out – How do you get the best out of your money? Sure your idea maybe the next big thing but its careful implementation is crucial to channelize all your resources profitably. The market can be an unforgiving predator when it comes to Startups and SMEs (Know whats giving Startups & SMEs a tough time,
www.businessinsider.in/NCR-start-ups-facing-cash-crunch-in-2016/articleshow/53827248.cms).

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Knowing the other side of Mahatma Gandhi

The Mahatma and the Poet

Between 1915 and 1941, Mahatma Gandhi — who was assassinated on January 30, 1948 — exchanged a series of letters with Indian poet, philosopher, and celebrated creative spirit Rabindranath Tagore, debating such subjects as truth, freedom, democracy, courage, education, and the future of humanity as India struggled for its independence.

Independence Day

[I feel] compelled to utter a truism in asserting that physical catastrophes have their inevitable and exclusive origin in certain combination of physical facts. … We, who are immensely grateful to Mahatmaji for inducing, by his wonder working inspiration, freedom from fear and feebleness in the minds of his countrymen, feel profoundly hurt when any words from his mouth may emphasize the elements of unreason in those very minds — unreason, which is a fundamental source of all the blind powers that drive us against freedom and self-respect.

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Foolish – Rewriting the history of advertising

Advertising isn’t what it once used to be. Year on year of technical correctness and client appeasing strategies have faded out its vibrant, free spirit. At a time when advertising desperately needs trouble makers and monotony haters, one company is making some serious noise. Previously known as Adept Media, Foolish, a member at InstaOffice coworking Golf course road, has fixated on a name that they find best defines their love for advertising. Founded by Vandan Chopra in 2006, then a newbie to the advertising industry, Foolish has been in the making, now for more than a decade. It’s only been christened now.

Unwind Session #3 – Women Entrepreneurs

InstaOffice’s third Unwind Session at our coworking facility in Gurgaon sector-32 was an even bigger hit than the previous two. This session was focused on Women Entrepreneurs, and featured many high-achieving women in the list of speakers, each with their own set of experiences and learning to share. The audience got a lot to mull over while interacting with each speaker in turn. The session also coincided with the launch of InstaOffice’s newest property—a lovely, beautifully lit space in Sector 32, Gurgaon.

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InstaOffice Unwind Session #2 – Q&A with startup founders

Our Unwind Sessions have really come to be all we had hoped for. Engaging member conversations, summing up the entire week’s challenges and accomplishments plus expert advice from startup idols, it really is the best way to end a workweek.

Discussions over chai

Startup founders meet - InstaOffice Unwind Sessions

Our first unwind session at our centre in Iris Tech park, Sohna Road, Gurgoan was especially memorable as it marked the beginning of a knowledge sharing network at InstaOffice. The evening was perked up by the brain-stimulating conversations with Talvinder Singh, Product Head – OYO rooms and Vartika Bansal – Experience at OYO rooms, Rahul Dalia – Founder LofferZ – Gurgaon, Jayati Agarwal – PR professional and Vivek Subramanian- Founder, ExamVictor.

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How to Deal With Your ‘Bossy’ Boss

These days, business leaders do not believe in the autocratic style of leadership anymore. With flatter organizational hierarchies, emphasis on teamwork and the growth of social media, the abuse of power by bosses is less rampant today. Managers are tweaking their leadership styles and learning to be more communicative.

However, leaders who still follow older styles of leadership do exist. Here’s how they continue to make employees miserable today, and some tips to help you deal with them.  

Not giving credit where it’s due

A common complaint is about bosses who do not give credit where it is due. They forget to acknowledge the individual who came up with the winning idea or worse, they take the credit themselves. Often, in the rush to complete a project, the acknowledgement is made too late, and by that point the employee is bitter and demoralized. There’s also the ‘fair weather boss’ who blames the employee when things go foul.

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What Makes a Great Team Leader?

John Maxwell, author and authority on leadership, famously said: “A leader is one who knows the way, goes the way, and shows the way.

An entire galaxy of inspirational Indian business leaders from the past have shown the way, by building institutions that continue to enrich the lives of millions of Indians to this day. Think of the achievements and contributions of men like Jamshetji Tata, G.D Birla, Walchand Hirachand Doshi, JRD Tata, Dr. Verghese Kurien, Russi Mody, Sumant Moolgaokar and F.C.Kohli. Business leaders such as Ratan Tata, N R Narayana Murthy, Azim Hashim Premji, Nandan Nilekani and Yogesh Chander Deveshwar are admired for their achievements and leadership qualities in contemporary India today.

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Why You Should Have Friends at Work

We live in an era when a major chunk of our daily lives is spent at our workplaces. Our workplaces become our home away from home, and our co-workers are the people that we spend most of our waking hours with.

On average, an employee spends close to 50 hours a week at work. Given that such huge chunks of our lives are being invested in work, it is clearly important to figure out ways to stay happy at work.

While there are those that argue that personal relationships in the workplace can hamper efficiency and productivity, it is equally true that spending the majority of your day without friendly faces to look at and a mountain of work to deal with can be a recipe for depression and burnout. Such a situation can only lead to employees being miserable at work, and eventually dreading the idea of going to work.

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InstaOffice Partners with Startup Europe India Network (SEU-IN)

InstaOffice is proud to announce itself as a Strategic Partner of Startup Europe India Network (SEU-IN). The SEU-IN, founded by Praveen Paranjothi and Mauro Romaldini, is an initiative to connect the vast pan-European and ever growing Indian startup ecosystems. At the heart of SEU-IN lies the intent to explore the untapped potential in both the European and Indian startup markets, and to enable the indigenous startups to expand beyond regional perimeters.

Much has been said about India’s market size and potential, with 3 or 4 startups being born every day. The initiative aims at unlocking this potential by providing the Indian startup ecosystem with a thriving network for exponential growth and investments.

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InstaOffice Unwind Sessions #1 – With Tpot Cafe

It would have been a regular, dull Friday afternoon, and here at InstaOffice we never have a dull moment! We know how hard you work and how difficult it can be to catch even a small break sometimes, so we decided to host a tea session to unwind and luckily the weather was also on our side. Our friends from Tpot Cafe made us have their signature kulhad chai, masala black teas, sandwiches, nachos and the oh so amazing cupcakes.
Thoughtful conversation happen when people from different backgrounds and experiences discuss about the common problems they face within their teams. From finding the right communication platform to the issue of finding the right tech people; these issues are faced in more or less every team and each experiments with their own solutions. We feel that collaboration amongst startups could lead to a community where everyone can learn from each others learnings. The essence lies in keeping these discussion focussed over the exact issue and keeping them short (as we are all usually short on time). Here with these unwind sessions at InstaOffice, we are trying to build a platform to enable this community. You will see more interesting conversations from us in the future, and we hope to see you at our next unwind session on 24th of June. Special thanks to TPOT Cafe, Talvinder Singh – Product Head – OYO rooms and Vartika Bansal – Experience at OYO rooms, Rahul Dalia – Founder LofferZ – Gurgaon, Vivek Subramanian- Founder ExamVictor, Jayati Agarwal – PR professional.

5 Tips to Help You Motivate Your Employees

If you are an entrepreneur with a growing business, maximizing revenues and increasing productivity is paramount to ensuring the survival of your dream project. And one of the most important things for your business is keeping your staff happy, engaged and motivated.

For a first time employer, it’s essential to understand that motivated workers are productive workers—but how do you motivate a group of employees to work hard and help your business grow?

Luckily, motivating your employees doesn’t have to consume a lot of resources. In fact, all it needs is a little effort and attention. Here are some tips to get you started.

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Why You Should Consider Coworking

Research and anecdotal evidence suggest that coworking works. Not only does it work, people actually work better in coworking spaces.

We take a look at some of the reasons why.

Improved work-life balance

We all need to step out of the grueling space of work and unwind. This argument is even more relevant given the fluid, on-call nature of work that most of us are now used to. Most of us work from multiple locations, and across multiple devices. With ever-increasing expectations, downtime is hard to come by—unless one is working out of a dedicated work space.

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The Future of Co-working: Trends, Triggers and More

Conventional 9-to-5 work days and workplaces are on their way out. While traditional organisations are increasingly adopting flexi-hours and work-from-home concepts, newer ideas such as co-workers and nomad workers are sounding the death knell for the conventional work day.

Unprecedented growth in co-working spaces

Since 2005, when the concept of co-working first had its humble origins, the concept is seeing unprecedented traction and impressive growth. According to Deskmag, there will be 10,000 new workspaces added to the existing pool by the end of 2016. More than 80% of co-working space owners around the world expect higher revenues and growth in the number of members. This, when the concept is just catching on in India and the rest of Asia!

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